Win Back with a 4-Part Email Sequence

THE LEAN LESSON

Stop saying "We miss you."

It doesn’t work.

Instead, try this 4-part win-back email flow:

• Day 1: Ask why they left (survey)

• Day 3: Remind them of the value (social proof)

• Day 7: Offer an incentive

• Day 14: Add urgency (last chance)

A SaaS brand used this to get a 22% reactivation rate.

Lesson: Email works when it’s structured, segmented, and human.

YOUTUBE TREASURE

👉My Pick: How to Build The Future : Sam Altman