Hey Readers

Let’s kickstart this Sunday with our latest newsletter and a warm sip of coffee. ☕

THE LEAN LESSON

Why Understanding the Problem is Everything

Think about the last time someone tried to sell you something you didn’t need.

Maybe it was an overenthusiastic car salesperson pushing a high-end model when you were just browsing.

Or a telemarketer rattling off features of a product without even asking if you had the problem it solves.

How did that feel? Annoying, right?

Now, contrast that with a time when someone truly understood your needs before offering a solution.

Maybe a friend recommended a book that perfectly aligned with a challenge you were facing.

Or a service provider listened carefully before suggesting exactly what you needed.

That’s the difference between a bad pitch and a great one.

Most people rush into their pitch talking about their product, their company, their technology.

But if your audience doesn’t first believe they have a problem worth solving, your pitch will never land.

Here’s an example:

• If you’re pitching a productivity app, don’t start by explaining its features. Start by painting a picture of how overwhelmed professionals waste hours switching between tools.

• If you’re pitching an eco-friendly packaging startup, don’t begin with how sustainable your materials are. First, highlight the massive waste problem in the industry and its impact on costs and consumer perception.

Your job isn’t just to sell—it’s to make your audience feel the problem deeply enough that they’re hungry for a solution.

SUNDAY EDITORIAL

Lessons learnt from a SaaS Founder

I was watching a podcast of a SaaS Founder, and Here are some things he learned throughout the process.

Marc von Brockdorff , co-founder and Director of Engineering at Hotjar.

He has been building online products for the past 15 years and now spend most of his days planning the Hotjar product roadmap, interviewing candidates, and helping our product teams.

Summary of the lessons he learnt!

Lesson #1: don’t try to solve somebody else’s problem. Create a product you would love and use yourself.

Lesson #2: don’t assume a great idea can easily become a great business. Take the time to assess business feasibility.

Lesson #3: build a product that’s easy enough for a kid to use. Give users an experience that keeps them coming back.

Lesson #4: don’t think of support as a stand-alone function. Build a truly customer-centric company that cares about its users.

Lesson #5: building a product and running a business are very, very different. Learn as much as you can about running a business.

Lesson #6: build a startup you love working at. Company culture is way more important than you think.

Lesson #7: surround yourself with people who adapt well to change. A team open to experimentation moves faster.

The learnings were very precise and specific and I can clearly relate to my existing clients who are working in SaaS products.

What’s your view on this?

STORYBOARD

CONCEPT OF THE WEEK

Equity Financing : This refers to the process of raising capital for a startup by selling ownership stakes (equity) in exchange for funding. VC firms typically invest in early-stage companies with high growth potential in return for a percentage of the company's equity. This method helps startups avoid taking on debt but also means that founders give up some level of control and share future profits with investors.

WHAT I AM READING

I’m finally getting around to reading Never Split the Difference! This book is all about negotiation, written by former FBI hostage negotiator Chris Voss. I’ve heard it’s packed with powerful tactics that can be used in business, relationships, and everyday life. Super excited to dive in, and I’ll share my biggest takeaways with you in the coming weeks!

YOUTUBE TREASURE

👉My Pick: 30 Years of Business Knowledge in 2 Hours