Why Marketing is Non-Negotiable for Startup Success

THE LEAN LESSON

Here’s a harsh truth: If no one knows about your product, no one will buy it. Yet, 14% of startups fail because they ignore marketing altogether.

Marketing isn’t just for big companies—it’s crucial for survival, especially when you’re a startup.

When you’re just starting out, marketing can feel like an afterthought. But ignoring it is a huge mistake.

Marketing helps you create visibility, build your brand, and drive sales. Without it, even the best product can get buried in obscurity.

Take Dollar Shave Club, for example. They didn’t just rely on word-of-mouth—they created a viral video campaign that got the world talking.

That campaign didn’t just promote a product; it built a brand and a community.

Action Points:

• Set a Marketing Budget: At least 15% of your startup budget should go toward marketing. Start small, but be consistent.

• Leverage Social Media: Use social media to create buzz about your product. Create engaging content, post regularly, and interact with your audience.

• Create Shareable Content: Think about how you can create content that people want to share. A viral video, an insightful blog post, or a clever social media campaign can go a long way.

YOUTUBE TREASURE

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