Value Churn — When Good Products Aren’t Enough

THE LEAN LESSON

20–30% of churn comes from this silent killer: 👉 "I didn’t use it enough." 👉 "It wasn’t worth it."

These are Value Churners.

They didn’t see the ROI.

They liked your product, but didn’t need it.

Why this happens:

• Poor onboarding

• Weak habit-formation loops

• Features don’t solve their core pain

Fix it:

• Personalize onboarding by use case

• Automate engagement nudges

• Highlight ROI via dashboards or case studies

YOUTUBE TREASURE

👉My Pick: 9 Months Zero Code , $75M Raised