Use Social Proof and Reviews

THE LEAN LESSON

You can say you're great.

But it’s way more powerful when others do.

In SaaS, the most persuasive copy isn’t yours—it’s your users’.

I made it a point to:

• Ask for testimonials after onboarding

• Record mini-case studies with early adopters

• Showcase real user stories across my site and socials

Result?

New leads already felt confident before the demo even started.

People trust people. 

Social proof lowers skepticism, builds credibility, and accelerates the sales cycle.

Start collecting proof today.

Even one tweet from a happy user is gold.

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