Use Content, Not Coupons

Author

Ashish Kumar
July 10, 2025 • Estimated Reading Time: 1 minute

THE LEAN LESSON

Want ex-customers to pay attention again?

Create exclusive content:

  • A short email course

  • Case studies of returnees

  • Problem-solving articles with subtle product plugs

A supplement company launched a “Nutrition Reboot” series — and reactivated 19% of their churned users.

Lesson: Content converts quietly.

YOUTUBE TREASURE

👉My Pick: 30 years of Business Knowledge in 2hrs 26 mins