The Lighthouse Customer Strategy: Get One, Win Many

Ashish Kumar
May 27, 2025 • Estimated Reading Time: 1 minute

Chasing thousands of users early is a trap.

Instead, focus on 1–3 high-trust industry leaders.

Make them succeed → Turn their success into a case study → Attract similar clients.

These customers carry influence — don’t pitch them unless your product actually works.

Secure referrals from them after you’ve delivered results.

Trust scales faster than ads.

👉My Pick: How to Set systems instead of goals