The #1 Reason Customers Leave — Price Churners

THE LEAN LESSON

Let’s face it — money talks.30–40% of your churned users are Price Churners.

They didn’t hate your product.

They just couldn’t justify the cost anymore.

Why this happens:

• They found a cheaper alternative

• Their budget shrank

• Your pricing didn’t match their usage

Fix it:

• Introduce usage-based pricing

• Offer annual plans with discounts

• Add low-touch or “lite” plans for low-usage customers

Not everyone leaves because your product sucks.

Sometimes, it’s just too damn expensive.

YOUTUBE TREASURE

👉My Pick: First lesson taught in Harvard MBA