Startup Sales = Hand-to-Hand Combat

Ashish Kumar
June 16, 2025 • Estimated Reading Time: 1 minute

Big deals are brutal.

Politics.

Stakeholders.

Endless demos.

Competing vendors.

One of my engineers called it “hand-to-hand combat” — and he was right.

Early stage?

Avoid the red oceans.

Focus on underserved markets.

Win trust where others aren’t looking.

Speed + Focus > Muscle

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