Show What They’ve Lost

THE LEAN LESSON

Loss aversion is real.

“Here’s what you missed”:

• You were 68% to your goal

• You lost 23,400 calories with us

• Members who stayed saw 83% results

This personalized “loss report” brought back 28% of churned users in a fitness app.

Lesson: Show the pain of quitting.

Make them feel it.

YOUTUBE TREASURE

👉My Pick: If I wanted to Become a millionaire in 2025