- The Lean Letter
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- SEO Value Ladder: Rank Smart, Not Hard
SEO Value Ladder: Rank Smart, Not Hard

THE LEAN LESSON
Don’t chase high-volume keywords first.
Instead, build authority from the ground up.
Start with:
Long-tail keywords (easy to rank)
Then target “alternatives” & comparison terms
Then go after high-volume pages
Each content tier unlocks the next.
Internal links are your best friends.
Structure your content like a pyramid.
YOUTUBE TREASURE
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