- The Lean Letter
- Posts
- Multi-Channel = Multi-Chances
Multi-Channel = Multi-Chances

THE LEAN LESSON
Email alone won’t win them back. Combine forces:
Retargeting ads
SMS reminders
Direct mail (yes, it still works)
Personal videos for VIPs
A subscription brand tripled reactivations — 41% win-back — by going multi-channel.
Lesson: Don’t just be in their inbox.
Be everywhere.
YOUTUBE TREASURE
👉My Pick: The One Person Business Model