Mastering Investor Updates

Good Morning Readers!

Imagine an investor was interested in your startup but decided to wait before investing. Months pass, and they never hear from you again.

When you finally reach out for funding, they barely remember who you are.

This happens all the time—and it’s a missed opportunity.

The best founders don’t just pitch investors; they keep them engaged. 

Regular investor updates are one of the most powerful (and underutilized) tools for building long-term relationships and securing future funding.

Here’s how to craft investor updates that keep investors excited, involved, and ready to invest when the time is right.

Why You Should Send Investor Updates

Many founders only reach out to investors when they need money. That’s a mistake. Investor updates keep you top of mind and build trust over time.

Key Benefits of Investor Updates:

• Stay on the radar – Investors track startups over time before making a decision.

• Demonstrate execution – Show how you’re hitting milestones and solving challenges.

• Open doors to new investors – Many investors forward promising updates to their network.

• Turn "no" into "not yet" – Regular updates can warm up investors who initially passed.

🚀 Example: A startup initially rejected by an investor sent monthly updates. After six months of steady progress, the investor reconsidered and led their next funding round.

How Often Should You Send Updates?

Consistency is key. Most startups send investor updates monthly or quarterly.

• Monthly Updates – Ideal for early-stage startups with rapid growth.

• Quarterly Updates – Better for later-stage startups with steady traction.

🔑 Pro Tip: Find a rhythm that works for you, but never go longer than three months without an update.

YOUTUBE TREASURE

👉My Pick: Want to be Rich ? Don’t Start a Business