Know Your Ideal Client

THE LEAN LESSON

If you try selling to everyone, you’ll sell to no one.

One of the biggest early mistakes founders make?

Building a great product—without defining who it's actually for.

I did the same.

My marketing felt like shouting into a void.

Once I clearly identified my Ideal Customer Profile (ICP), everything changed:

• My messaging became sharp.

• My product features aligned with real needs.

• My demos hit home.

Your ICP guides everything: content, outreach, product roadmap, and pricing.

Don’t guess.

Talk to users.

Find patterns.

Get specific.

Start with your best customer. Reverse-engineer their profile. Then scale your messaging around that.

YOUTUBE TREASURE

👉My Pick: How Billionaires REALLY think