- The Lean Letter
- Posts
- I Love Founders Who Serve Fanatics, Not Casuals
I Love Founders Who Serve Fanatics, Not Casuals

THE LEAN LESSON
This deal had no product yet, but it had something better: A ravenous audience that already spends frequently.
The market was already primed by another player—only their product was a “once in a while” buy.
My founder?
He’s building a repeat-purchase product for the same audience.
Same market.
Higher purchase frequency.
That means lower CAC, higher LTV, and faster path to profitability.
Don’t just chase users.
Chase obsessive repeat buyers.
They build your brand for you.
YOUTUBE TREASURE
👉My Pick: 9 Months Zero Code, $75M Raised