I Bet on Founders Willing to Do the Hard Things

THE LEAN LESSON

Most founders avoid regulation-heavy industries.

Too much paperwork.

Too many licenses.

But guess what?

That’s exactly where the moat is.

This founder waded into an industry full of legal red tape—and stayed.

Yes, it slowed him down.

But it also scared everyone else away.

When I see a founder solving problems most avoid, I pay attention.

That’s not a red flag.

That’s a barrier to entry.

Pain upfront = moat later.

Build what others won’t, and you’ll own what others can’t.

YOUTUBE TREASURE

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