How to Identify Your Audience’s Biggest Pain Points

Hey Readers

Good Morning

Weekend is coming, and I am sure you must have made your plans.

Sometimes I feel, as a founder, you should stick to your values and ethics.

Why I am saying this? Because I witnessed one such startup where to cover up the mistakes, founders compromised their ethics.

They share wrong information with the investors. Ultimately lost trust.

Never compromise on ethics.

It’s one of the principle of business.

Now, take a coffee and let’s move to our lean lesson.

THE LEAN LESSON

How to Identify Your Audience’s Biggest Pain Points

So, how do you make sure you’re framing your pitch around the right problem? You need to dig deep into your audience’s world.

Here’s how:

1. Talk to Real People

Don’t assume you know your audience’s problems—go and ask them.

• If you’re pitching to investors, research what kinds of companies they back. What problems do those startups solve? What trends are they betting on?

• If you’re pitching to customers, have real conversations. What’s frustrating them? What solutions have they tried that didn’t work?

• If you’re pitching to a corporate client, study their challenges. What are their biggest inefficiencies? What are their competitors doing better?

2. Listen More Than You Speak

The best salespeople and entrepreneurs aren’t great talkers—they’re great listeners.

Instead of jumping in with your pitch, start by asking questions:

• “What’s the biggest challenge you’re facing in [your industry/problem area] right now?”

• “Have you tried other solutions? What worked, and what didn’t?”

• “If you could wave a magic wand and fix one thing, what would it be?”

These conversations will not only make your pitch more effective but also help you refine your product itself.

3. Speak Their Language

Once you understand their pain points, use their own words when describing the problem.

For example, let’s say you’re pitching an AI-powered hiring tool. You might be tempted to say:

Our advanced machine-learning algorithm streamlines recruitment processes.

But if your audience’s biggest pain point is wasting hours sifting through unqualified candidates, you should frame it like this:

Hiring managers spend 15+ hours a week filtering resumes. Our platform eliminates 80% of that work so you can focus on interviewing the best candidates.

The second version makes the problem feel real and urgent—because it speaks directly to what your audience experiences

YOUTUBE TREASURE

👉My Pick: How to build a business that runs itself