How to Frame the Problem in Your Pitch

THE LEAN LESSON

Once you’ve identified the problem, how do you communicate it powerfully in your pitch? Follow this simple three-step framework:

1. Start with a Relatable Story or Data Point

People connect with stories and real-world numbers, not abstract ideas.

• Story Approach: “Last year, I met Sarah, a busy hiring manager who spent two days a week just filtering resumes. She was exhausted, frustrated, and constantly behind schedule.”

• Data Approach: “On average, companies spend $4,000 and 24 days filling a single job vacancy. 70% of that time is wasted on manual resume filtering.”

2. Paint the Pain Clearly

Make sure your audience feels the frustration of the problem.

• Bad: “Recruitment is inefficient.” (Too vague.)

• Better: “Hiring managers waste 15+ hours a week on tasks that could be automated.”

• Best: “Imagine if you could cut your hiring time in half—and use that extra time to attract top talent instead.”

YOUTUBE TREASURE

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