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How to Build a Targeted List of Investors (and Why It’s Crucial)

Author

Ashish Kumar
January 14, 2025 • Estimated Reading Time: 3 minutes

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How to Build a Targeted List of Investors (and Why It’s Crucial)

Sending your pitch to hundreds of investors is tempting, but it’s like throwing spaghetti at the wall to see what sticks.

Want a better way?

Build a targeted list that’s tailored to your startup’s needs.

Pitching isn’t about casting a wide net; it’s about finding investors who are a good fit for your startup.

Sending your pitch to every investor you can find is a waste of time for both you and them. Instead, focus on building a targeted list of investors who are likely to be interested in your sector, your stage, and your geographic region.

Here’s how you can build a solid list:

  1. Do in-depth research: Start by identifying investors who have backed businesses in your industry or with a similar business model. This will show that they have a genuine interest in your space.

  2. Understand their investment criteria: Not all investors invest in the same types of businesses. Some prefer early-stage startups, while others may only invest in later stages. Understand what stage of funding each investor focuses on, as well as their preferred check sizes and geographical focus.

  3. Use investor databases and networks: Platforms like AngelList, Crunchbase, and LinkedIn can help you identify investors based on their portfolios, investment preferences, and previous investments.

Building a targeted list ensures that your pitch is sent to investors who are most likely to be interested in what you have to offer, which increases your chances of success.

Action Points:

  1. Use investor research tools to create a list of investors who fit your startup’s stage and industry.

  2. Prioritize investors who have shown an interest in startups like yours.

  3. Personalize your outreach to each investor, explaining why you think they’re a great fit for your venture.

WHAT I AM READING

How to Finish Everything You Start by Jan Yager

👉Today’s Takeaway:

Today’s takeaway was something which I resonate most. Dream big but stay grounded. Many times unrealistic goals can lead to frustration and burnout, while achievable targets keep you motivated and focused.

YOUTUBE TREASURE

👉My Pick: First Lessons Taught in Havard MBA in 18 Minutes

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