Find Your Why: The Foundation of a Dream Team

Author

Ashish Kumar
January 16, 2025 • Estimated Reading Time: 4 minutes

Hey Readers!

Guess what? Today is National Startup Day! 🎉

Yes, you heard it right! There are tons of exciting events and programs happening across the country to celebrate startups.

We’re at the National Startup Day event at Jio World Center, organized by the Maharashtra State Innovation Society. Can’t wait to meet some amazing entrepreneurs here!

So, grab a warm cup of coffee ☕ and let’s dive into today’s section together!

1% BETTER MORNING

Find Your Why: The Foundation of a Dream Team


What makes people line up to join some startups while others struggle to fill positions? It’s not just the perks — it’s the why.


Your startup’s “why” is its soul. It’s the reason you wake up every morning and push through the challenges. When your “why” is clear and compelling, it attracts people who share your passion.

For example, imagine two fintech startups. One says, “We want to make money management easier.” The other says, “We’re here to help people take control of their financial futures and achieve their dreams.” Which one sounds more inspiring?

A strong “why” is magnetic. It’s the difference between simply hiring employees and creating a team of believers who are committed to your mission.

When you articulate your vision clearly, you’ll not only attract talent but the right talent.

Examples of "Why" in Action:

  • Airbnb’s mission: "To create a world where anyone can belong anywhere."

  • Tesla’s mission: "To accelerate the world’s transition to sustainable energy."

Both companies have used their “why” to build teams that are driven, innovative, and resilient.

Action Points:

  1. Write a mission statement that’s short, specific, and inspiring. Ask yourself: Why does your startup exist? What change are you trying to create?

  2. Share your story authentically in interviews, on your website, and on social media. Let people connect with your vision.

  3. During interviews, ask potential hires what drives them to see if their “why” aligns with yours.

WHAT I AM READING

How to Finish Everything You Start by Jan Yager

👉Today’s Takeaway:

Time is one of your most valuable resources, so make the most of it! Start by planning your day with clear priorities in mind. Focus on what really matters, and try not to get caught up in tasks that don’t have much impact. A little organization can go a long way in making your day more productive and less stressful.

YOUTUBE TREASURE

👉My Pick: How to Make $50k a Month

FOUNDER’S FEED