Experiences Win: Why People Pay for Feelings, Not Products

THE LEAN LESSON

People don’t remember what you sell.
They remember how you made them feel.

Experience is the New Luxury

When you buy a Starbucks coffee, you're not just buying coffee.

You're buying:

• The cozy café atmosphere

• The smiling barista calling your name

• The feeling of belonging to a community

That’s why people happily pay $5 for a latte when they could brew one at home for $0.50.

The product itself is secondary to the experience.

Luxury brands know this:

• Porsche invites customers to drive their cars on private tracks before purchasing.

• Rolex hosts invitation-only watchmaking events for VIP customers.

They romance their customers.

Example: Startup Experience Magic

A small online business coach created a 6-week mastermind course.
Instead of just offering “access to content,” she designed it like an elite experience:

• Private Slack group

• Personalized welcome kits mailed home

• Live surprise Q&A with a 7-figure entrepreneur

Her cohort sold out at $2,000 per seat — with no paid ads.

Action Points: How You Can Start

✅ Step 1: Map your customer journey.
Ask: "Where can I add magic, surprise, or delight?"

✅ Step 2: Offer exclusive experiences.
VIP memberships, private events, 1:1 calls, early access.

✅ Step 3: Personalize everything.
Use their name. Remember their preferences. Celebrate their milestones.

✅ Step 4: Make it easy for customers to brag.
Give them shareable moments — unboxing experiences, digital certificates, "member since" badges.

YOUTUBE TREASURE

👉My Pick: No Burnout Just $$$