Experience Churn — Death by Friction

THE LEAN LESSON

15–25% of your lost users are Experience Churners.

These folks didn’t leave because of price or value.

They left because the experience sucked.

It could be:

  • Bugs

  • Long response times

  • Confusing UI

  • Cold or robotic support

Fix it:

  • Improve UX with regular audits

  • Invest in empathetic customer support

  • Respond fast and human-first

Remember: one bad interaction can erase months of goodwill.

YOUTUBE TREASURE

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