Don’t Discount — Incentivize Strategically

THE LEAN LESSON

Your churned customers aren’t the same — so why offer them the same discount?

Segment them:

• Budget shoppers? Offer % off.

• Loyal customers? Give upgrades.

• Angry ones? Apologize + store credit.

This tailored approach got one brand 34% reactivation — almost 3x better than a flat 15% discount.

Lesson: Customize incentives to match why they left.

YOUTUBE TREASURE

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