Circumstantial Churn — The Ones You Can’t Control

THE LEAN LESSON

10–20% of your churn?

Totally out of your hands.

These are Circumstantial Churners.

They left because:

• Their company changed strategy

• They no longer need your solution

• Their team or budget got cut

You didn’t fail. 

But you can still stay smart.

Fix it (kind of):

• Make offboarding seamless

• Ask for referrals or testimonials

• Tag and segment them for reactivation campaigns later

Churn isn’t always personal.

But it’s always an opportunity to learn.

YOUTUBE TREASURE

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