Build Strong Relationships

THE LEAN LESSON

This isn’t transactional.

It’s transformational.

Too many founders treat sales like a one-time exchange.

But B2B SaaS lives and dies on relationships.

I started seeing my audience as collaborators:

• I invited feedback early.

• I gave them credit for ideas we implemented.

• I genuinely cared if the product worked for them.

That shift built loyalty.

They didn’t just stay—they referred others.

The best SaaS customers aren’t just buyers—they’re believers.

Treat your prospects like future partners, not just transactions.

YOUTUBE TREASURE

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