- The Lean Letter
- Posts
- Build a "Welcome Back" Page
Build a "Welcome Back" Page

THE LEAN LESSON
Don’t send ex-customers to your homepage.
That’s lazy.
Create a custom landing page:
“Welcome back” message
Show new features
Display personalized offers
One streaming app got 37% more conversions with this single move.
Lesson: Make their return feel special.
YOUTUBE TREASURE
👉My Pick: You Don’t Want It Enough