Avoid the Frontal Assault

Ashish Kumar
May 19, 2025 • Estimated Reading Time: 1 minute

A team member once said, “Let’s take on our biggest competitor—head-on!”

It was bold… and foolish.

We had no moat, no edge in that space.

Instead, we found a segment our competitor ignored and quietly built traction.

By the time they noticed, it was too late.

Takeaway:

Don’t go where the giants are strongest.

Go where they’re blind.

👉My Pick: I built 4 businesses in a Row